The world's first Founder Operating System™. Turn your idea into a complete startup — with AI intelligence and real startup experts.
Describe what you want to build. No forms. No structured input required. Just your raw concept — in your own words. Attach a document if you have one.
Your idea runs through 10 connected phases — each one analysing, researching, and building on the last. Curated expert knowledge is embedded at every stage, so every output carries both AI intelligence and real-world expertise.
Every phase delivers a concrete operational output — not a summary, not a suggestion. Your complete founding playbook is structured and ready to run.
Building alone is the hardest way to build. Share a win, ask the question you have been sitting on, or pressure-test the thing you are not sure about — with founders who are somewhere on the same road, not spectating from the side of it.
Select a plan to launch, validate, and scale your startup with the Founder Operating System.
View your complete startup free. Upgrade to edit, export, lock, and build more.
Starter is free and generates a complete startup across all 10 phases — you can view every phase in full. What is reserved for paid plans is acting on it: exporting, locking phases, applying Ask Topira edits, downloading brand assets, and unlimited generations. Starter includes a limited number of free generations so you can try the full system first.
Yes. Active Founder and Team subscribers automatically receive model upgrades, new capabilities and improvements at no additional cost.
Anytime, from the billing portal in your account settings. Plan switches are prorated, and if you cancel you keep access until the end of your current billing period.
Ask Topira is the assistant built into every phase. It can answer questions and explain any part of your plan for free. Applying a change to a phase — regenerating it with your edit — is a paid action on the Founder and Team plans.
When you submit an idea, Topira runs a clarity check, scores the concept, flags missing inputs (audience, problem, workarounds), and asks a few sharpening questions before it generates — so the output is grounded in a real brief, not a guess.
Yes. Workspace search indexes every phase’s content and takes you straight to the exact spot — in whichever view (Content or Visual) the match appears.
Ideation, Validation, Market Research, Business Model, Branding, Product Spec, Design System, Build & Landing Page, Launch & Go-to-Market, and Growth — the full path from a raw idea to a launch-ready company.
No — phases build progressively. Downstream phases (Build, Launch, Growth) draw context from upstream ones, so earlier phases produce higher-fidelity later results. If you edit an upstream phase, the affected downstream phases are flagged so you can regenerate them when ready.
Yes. Once your phases are generated, the launch film plays your journey — idea, validation, market, brand, product, launch — as a short, controllable video you can play, pause and scrub.
Your concepts and generated plans are isolated to your account, and your inputs are not used to train public base models.
The Team plan includes up to 5 seats. The owner invites members by email; members can view and edit shared startups. Editing is collaborative but not real-time — changes are saved on a last-write-wins basis.
Yes, from your account settings. Deletion cancels any active subscription first, then removes your data; community posts are anonymised so existing threads stay readable.
Yes — Starter is free, no card required, with a set number of free generations. Upgrade to Founder or Team for unlimited generations plus the full set of actions (export, lock, Ask Topira edits, brand assets).
Securely through Stripe. You manage your card, invoices, plan changes and cancellation from the billing portal in your account. Plan switches are prorated.
You keep access during Stripe’s retry window — your plan is marked past-due rather than cut off — so a temporary card issue never locks you out of your work.